How to use AI referral analytics

AI referral analytics connects your website's Google Analytics 4 property to a dedicated 2-UA report. It shows which supported AI assistants send sessions, GA4 key events, and revenue to your landing pages. You can compare the latest 7, 30, or 90 complete calendar days ending yesterday. The report is available on AI-enabled plans.

Before you connect GA4

• Google Analytics 4 must already be collecting data for the website.
• Your Google account must have access to the correct GA4 property.
• Configure important actions as GA4 key events if you want them to appear as conversions.
• Send purchase or subscription revenue to GA4 if you want the Revenue column to contain values.

How to connect Google Analytics 4

1. Open your projects, then open the website you want to measure.
2. Open AI Referral Analytics from the website tools.
3. Click Connect GA4.
4. Choose the Google account that has access to the website's GA4 property.
5. Approve the read-only Google Analytics permission.
6. Select the correct GA4 property and click Save property.

If the Google account can access only one GA4 property, 2-UA selects it automatically. You can change the selected property later from the same report page.

Which AI sources are included?

The source report recognizes referral traffic attributed by GA4 to:

• ChatGPT — chatgpt.com and chat.openai.com
• Perplexity — perplexity.ai and perplexity.com
• Gemini — gemini.google.com and the legacy bard.google.com source
• Copilot — copilot.microsoft.com

The report uses the GA4 session source. A visit cannot appear as AI referral traffic when the browser, assistant, redirect, or consent setup removes the referrer and no source parameter reaches GA4.

How to read the report

Use the 7-day, 30-day, or 90-day controls to change the reporting period. The performance chart compares each supported AI source over time and can switch between sessions, key events, and revenue.

AI traffic

The number of GA4 sessions that started from a supported AI source.

Conversions

The number of GA4 key events attributed to supported AI session sources.

Revenue

Total revenue reported by GA4 in the property's currency.

AI landing pages

The first page and query string recorded for each AI referral session.

How prompt-to-conversion matching works

GA4 does not provide the text of the prompt that caused a visit. 2-UA shows a prompt path only when it can match two independent observations:

1. A saved ChatGPT, Gemini, or Perplexity answer contains a citation to your website.
2. The citation path matches a GA4 AI referral landing-page path.
3. The saved answer engine matches the GA4 AI source.

Query parameters and a trailing slash do not prevent a path match. Copilot traffic appears in source and landing-page reports, but it cannot be connected to a prompt because Copilot is not currently a tracked answer engine.

Why does the report show no traffic?

• Confirm that the selected GA4 property belongs to this website.
• Check that GA4 is receiving sessions for the website and selected period.
• Allow time for GA4 processing; very recent visits may not appear immediately.
• Check the session source in GA4. Traffic without a supported AI source is intentionally excluded.
• Try a 2-UA AI Visibility measurement so the product has saved citations to match against landing pages.

Why are conversions or revenue zero?

Sessions can be present even when conversions and revenue are zero. Mark the required GA4 events as key events, and make sure revenue events include valid currency and value data. 2-UA reads GA4 reporting data; it does not create conversion events or calculate revenue itself.

Why can I not find the correct property?

Reconnect with a Google account that has access to the property. If access was granted recently, sign out of the consent flow and connect again. Contact support if the property is visible in GA4 but still absent from the selector.

What access does 2-UA receive?

2-UA requests the analytics.readonly permission. It cannot edit your GA4 property, events, audiences, or settings. OAuth credentials are encrypted at rest, and report rows are requested on demand instead of being copied into the 2-UA database.

How do I disconnect?

Open AI Referral Analytics and click Disconnect. The saved GA4 credentials and property selection are deleted immediately. Disconnecting GA4 does not delete your AI Visibility prompts, answers, or citation history.